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WHY IS SEARCH ENGINE OPTIMISATION (SEO) IMPORTANT?

WHY IS SEARCH ENGINE OPTIMISATION (SEO) IMPORTANT?
Search engines account for about 93 percent of all site traffic. You must be indexed on major search
engines and rated highly if you want your website to be found. Here are some more Google and
search engine-related facts:
 Seventy-five percent of searchers never get past the first page of search engine results ( SERPs )
 Every day, Google handles approximately 5.8 billion searches.
 Every year, Google handles about 2 trillion searches.
 Position 1 in search results has a click-through rate of 19.3 percent, while position 2 has a click-
through rate of 10.57 percent.
 Every year, 16-20% of all searches are for the first time. It’s the first time they’ve ever been
looked for.
 Mobile devices account for 60% of all Google searches.
 Google controls 95% of the mobile search market.

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